Hola :)!

I am a PWN-based product designer driven by an intrapreneurial spirit and a passion for innovation. I have a background in visual communications, and semiotics – the study of signs ✨😎

I have spent most of my career consulting for Fortune companies, crafting memorable customer experiences, and leading the design strategy and execution of digital transformation workflows.

Startup Tracker

A 12-month evolution a homegrown tool for venture analysts to a full-blown scouting and pipeline management platform

Ambrosia

A digital transformation journey to operationalize tasting session management, capture records, and optimize customer feedback

Vesalius

A two-week design sprint ideating an accessible medical records solution for Medicare patients

Value Blueprint

A feature overhaul to scale agent activities by tapping into core customer needs for a holistic self-service experience

© ZALI MEDINA 2023